V2K designers is a multi-label contemporary fashion emporium, providing the latest in fashion from the likes of Alexander Wang, Rick Owens, Erdem and Hussein Chalayan, and it is a subsidiary of Vakko - Turkey’s most established luxury fashion house.
Located in the city’s main shopping street in Nişantaşı, the angular entrance visually offsets the retail space from the timeworn façade of the residential building rising above before opening into a lit path that runs up to the mezzanine floor, enabling a large window space for theatrical displays. The grid-like wall of light bulbs at the entrance provides a powerful banner for slogans, which can easily be modified by changing the slots of the bulbs.
Highlighting the contemporary designer collections in stock, the store’s interiors are kept innovative, unfussy and all-white to put the focus on the displays. The lighting system hidden behind the display units also put the limelight on the store’s inventory, while central columns covered in dark wood panelling break the monochrome scheme and add warmth to the entire space.